Imagine this; a man and a woman approach the only available parking spot in a mall, in their respective cars. And......you'll NEVER guess! The chivalrous man gives way to the woman and encourages HER to take the spot. She ends up inviting him to dinner and to meet her family! Lest you think me crazy, let me explain;
There is an advertising campaign sweeping through Canada's largest cities, encouraging people to be good, do good and encourage goodness everywhere. This particular ad campaign isn't out to sell people anything. How refreshing! The idea behind the "social movement" is to get people to donate a little generosity. "What we're trying to do is encourage a change in behaviour.." says Mark Serman who created the campaign along with Toronto based advertising agency Zulu Alpha Kilo.
Across the country, about 350 media entities such as magazines, newspapers, radio stations, T.V. networks and websites are participating in the campaign. Even Canadian actor Jason Priestley donated time to do radio spots for the campaign.
The intent is just to use our collective ability to do something different, do something philanthropic " Zak Mroueh said. "Each of us , and in each of our companies, we can kind of redeploy some of our commercial energy into a socially responsible direction We can't rely on government to change things, so it's incumbent on each of us as individuals to try to do something"
Hear ye.....hear ye!!!
Zak Mroueh and Mark Sherman are the brains behind People for Good
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